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MCaffeine

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MCaffeine is India's First Caffeine Infuse Personal Care Brand It's an extension to the hyperactive lifestyle and individualistic identity

Mumbai, IndiaFounded 2015Marketing
Valuation $100–250M Last recorded · 2022
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for MCaffeine and the history behind them.

About MCaffeine

mCaffeine is a pioneering brand in the personal care industry, known for its unique caffeinated skincare products. The company targets a diverse clientele, emphasizing inclusivity by offering gender-neutral products. Operating primarily in the beauty and personal care market, mCaffeine's business model revolves around direct-to-consumer sales through its website and various e-commerce platforms. Revenue is generated through the sale of a wide range of skincare products, including face washes, body scrubs, and gift kits, often bundled with promotional discounts and special offers. The company leverages the benefits of caffeine in skincare, promoting its products as solutions for glowing skin, deep pore cleansing, and anti-pollution care. mCaffeine's marketing strategy focuses on the youthful, bold, and confident demographic, positioning its products as essential lifestyle choices. The company's headquarters are located in Mumbai, India, and it continues to expand its product line and market reach.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Mumbai, India
Employees
306
Open positions
51
Dealroom signal
78.9/100
Industry
Marketing
Sector
Marketing, Branding
Client focus
b2b

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES C✓Equity / VC Mar 2022 $32M $131M Singularity Growth Opportunities Fund · Sharrp Ventures · Paragon Partners (India) · Amicus Capital ↗
SERIES B✓Equity / VC Sep 2020 $2.9M $12M Milestone Trusteeship Services · Amicus India Capital Partners —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

MCaffeine website traffic

Latest recorded traffic for MCaffeine is 2.7M monthly website visits, down 6.9% over the last three months. MCaffeine's team grew 7.7% over the past year.

Latest monthly visits2.7M 3-month web change-6.9% 1-year team growth+7.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Harminder Sahni
  • Krishna Mehra
  • Kaushal Aggarwal
  • Mohit Bajaj

Series A3 investors entered at this stage

  • RPSG Capital
  • Amicus India Capital Partners
  • Milestone Trusteeship Services

Series B and later4 investors entered at this stage

  • Paragon Partners (India)
  • Singularity Growth Opportunities Fund
  • Sharrp Ventures
  • Amicus Capital

Other known investors1 additional known investor

  • Anicut Capital
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇮🇳 India99.5%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about MCaffeine on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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