M
MCaffeine
MCaffeine is India's First Caffeine Infuse Personal Care Brand It's an extension to the hyperactive lifestyle and individualistic identity
About MCaffeine
mCaffeine is a pioneering brand in the personal care industry, known for its unique caffeinated skincare products. The company targets a diverse clientele, emphasizing inclusivity by offering gender-neutral products. Operating primarily in the beauty and personal care market, mCaffeine's business model revolves around direct-to-consumer sales through its website and various e-commerce platforms. Revenue is generated through the sale of a wide range of skincare products, including face washes, body scrubs, and gift kits, often bundled with promotional discounts and special offers. The company leverages the benefits of caffeine in skincare, promoting its products as solutions for glowing skin, deep pore cleansing, and anti-pollution care. mCaffeine's marketing strategy focuses on the youthful, bold, and confident demographic, positioning its products as essential lifestyle choices. The company's headquarters are located in Mumbai, India, and it continues to expand its product line and market reach.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Mar 2022 | $32M | $131M | Singularity Growth Opportunities Fund · Sharrp Ventures · Paragon Partners (India) · Amicus Capital | ↗ |
| SERIES B✓Equity / VC | Sep 2020 | $2.9M | $12M | Milestone Trusteeship Services · Amicus India Capital Partners | — |
Growth signals
Latest recorded traffic for MCaffeine is 2.7M monthly website visits, down 6.9% over the last three months. MCaffeine's team grew 7.7% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Harminder Sahni
Krishna Mehra
Kaushal Aggarwal- MBMohit Bajaj
Series A3 investors entered at this stage
RPSG Capital
Amicus India Capital Partners- MSMilestone Trusteeship Services
Series B and later4 investors entered at this stage
- P(Paragon Partners (India)
- SFSingularity Growth Opportunities Fund
- SVSharrp Ventures
Amicus Capital
Other known investors1 additional known investor
Anicut Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MCaffeine on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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