Mazarine

About Mazarine

Mazarine operates as an international communication group with a dedicated focus on the luxury, fashion, art, and culture sectors. Founded in 1993 by Paul-Emmanuel Reiffers, the firm is headquartered in Paris, France, with a significant global presence in cities like New York, Shanghai, and Dubai. Reiffers, an entrepreneur and art collector, established the agency with the vision of providing a fully integrated production model, a departure from the subcontracting common at the time. His background includes a degree in management and finance, and an early entrepreneurial venture organizing high-profile roundtables at the Sorbonne, which helped him build a strong network.

The company's business model is centered on providing a comprehensive suite of services to prestigious brands, which have included names like Cartier, Chanel, and Louis Vuitton. Revenue is generated by delivering these specialized communication services. The group's turnover reached €182 million in 2022, a significant increase from previous years. The firm's structure is a multi-business model comprising several specialized agencies that handle different aspects of communication. These services encompass digital strategy, advertising campaigns, social media and content creation, product and packaging design, and the production of major events and fashion shows. Mazarine serves its clients by crafting narratives and experiences across all touchpoints, from digital platforms and social media campaigns to immersive events.

A core component of the group is its strategic acquisitions, which have expanded its capabilities and geographic reach. Key acquisitions include La Mode en Images, an expert in fashion show production; Ma3 Agency in New York to bolster its US presence; and Arter, a leading European agency for producing major art and cultural exhibitions. This strategy allows Mazarine to offer an end-to-end service, from initial concept to final execution, for luxury brands looking to engage with their audience. The group also owns Numéro magazine, a media benchmark for fashion and art. Deeply connected to the art world, Reiffers also founded the Reiffers Art Initiatives, a philanthropic foundation supported by the Mazarine Group that mentors and promotes young contemporary artists, reinforcing the company's link between commerce and culture.