MaxSold

About MaxSold

MaxSold operates as an online auction marketplace specializing in estate sales, downsizing, and business liquidations across North America. The company was founded in 2010 by Barry Gordon, a veteran auctioneer and appraiser, and is led by CEO Sushee Perumal. Gordon's extensive background in the downsizing and estate services industry, dating back to 1978, provided the foundational expertise for the venture. Perumal, an entrepreneur with a focus on technology, marketing, and sales, brings the technological and scalable vision to the company.

The business serves clients who need to clear out a large volume of household contents or business inventory in a short timeframe, typically under two weeks. This includes individuals who are downsizing, settling an estate, relocating, or decluttering, as well as businesses with excess inventory. MaxSold also partners with professionals such as senior move managers, estate lawyers, and real estate agents. The company's business model is centered on its online platform, which facilitates the entire auction process from cataloging to payment collection. Revenue is generated through commission on the gross sales from the auctions and service fees. They offer two primary service models: a fully managed service where MaxSold's team handles photography, cataloging, and pickup supervision, and a seller-managed option where the client handles the on-site tasks while MaxSold manages the online auction and marketing.

MaxSold's core service is an online auction where all items typically start with a bid of $1, attracting a large base of buyers and allowing the market to determine the final price. The platform is designed to sell a high percentage of items, often over 90%, thus diverting them from landfills. Auctions run for approximately one week, during which MaxSold promotes them to its network of registered bidders. A key feature is the streamlined process that requires only a couple of on-site visits: one for cataloging and one for a scheduled pickup day where winning bidders collect their items. This approach simplifies the complex logistics of clearing a home or business, offering a structured and efficient alternative to traditional estate sales or individual item listings.