MaxPoint Interactive

About MaxPoint Interactive

MaxPoint operates in the marketing technology sector, providing omnichannel solutions that integrate online and offline consumer insights. The company serves a diverse range of clients, from national brands to small businesses, helping them to anticipate consumer intent and optimize their advertising strategies. MaxPoint's proprietary technology connects billions of consumer behavior and location signals, enabling advertisers to predict who is most likely to respond to their ads and personalize their campaigns accordingly. The business model revolves around offering analytics, measurement, and marketing solutions, including online advertising, print marketing, and data solutions. Revenue is generated through the sale of these services to advertisers seeking to enhance their marketing effectiveness and achieve higher returns on investment. MaxPoint's technology is trusted by over 60,000 advertisers and covers 100,000 neighborhoods, 120 million households, and 1.4 billion devices, making it a significant player in the marketing technology landscape.