Max-Viz

About Max-Viz

Max-Viz, Inc. operates as a specialized designer and manufacturer of Enhanced Vision Systems (EVS) for the aerospace sector, focusing on improving pilot situational awareness in low-visibility conditions. The company was established in Portland, Oregon, on May 31, 2001, by Dr. J. Richard Kerr. Its inception was driven by two key technological advancements: an uncooled microbolometer licensed from Honeywell that detects thermal infrared radiation without needing cumbersome cryogenic cooling, and a patented image fusion system developed by Dr. Kerr. This fusion technology combines signals from visible light and infrared sources to create a clear, real-time image of the external environment, effectively turning night into day for pilots.

The company's business model revolves around the design, certification, and sale of its EVS units to the general aviation, commercial, and military aerospace markets through both Original Equipment Manufacturer (OEM) and aftermarket channels. Its clients include prominent aircraft manufacturers like Cessna, Bell Helicopter, and Cirrus Aircraft, who offer Max-Viz systems as factory options. Revenue is generated from the direct sale of these systems. The company's initial financing came from angel investors and strategic investments from entities like FLIR Systems, later supplemented by venture capital. A significant milestone was reached in August 2012 when Astronics Corporation (NASDAQ: ATRO) acquired Max-Viz for $10 million in cash, with potential for an additional $8 million based on revenue targets. Max-Viz now operates as a wholly-owned subsidiary and business unit within Astronics, retaining its brand identity.

Max-Viz offers a range of EVS products, such as the Max-Viz 1200, 1500, and 2300. These systems capture and enhance thermal infrared signals, which can be blended with visible light, to render a detailed picture on cockpit monitors. This helps pilots see through darkness, haze, smoke, and light fog, aiding in the avoidance of terrain, runway incursions, and other ground-based hazards. The core technology uses uncooled long-wave infrared sensors, making the systems lightweight, low-power, and maintenance-free compared to older, cryogenically cooled alternatives. For example, the Max-Viz 600 model weighs less than 1.2 pounds. The video output is compatible with standard cockpit displays, such as Multi-Function Displays (MFDs) and Primary Flight Displays (PFDs), that accept composite video signals.