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Maurten

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Introducing the world's first sports drink mix based on carbohydrates and natural hydrogel technology

Göteborgs Stad, SwedenFounded 2015Wellness Beauty
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Maurten and the history behind them.

About Maurten

Maurten is a company that specializes in sports nutrition, offering carbohydrate-rich fuel for endurance sports. Their products are based on natural ingredients and are designed to provide energy, hydration, and recovery for athletes.

The company's core technology is its hydrogel technology, which allows for the creation of energy products that are easy for the body to tolerate. This technology is applied to their range of products, which includes energy gels, drink mixes, and other sports fuel solutions.

Maurten operates on a global scale, with a business model that includes both direct-to-consumer sales through its website and a network of distributors and retailers. They also offer curated product bundles, or "Collections," tailored for specific training regimens, such as marathon training. The company's target market consists of endurance athletes who are looking for effective and easy-to-digest sports nutrition products.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Göteborgs Stad, Sweden
Sector
Wellness Beauty
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • IRIS Ventures
  • Dan Sten Olsson
Employees mapped 157 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
16 countries with
team presence
🇸🇪 Sweden46.7%
🇺🇸 United States10.7%
🇩🇪 Germany9.8%
🇬🇧 United Kingdom6.6%
🇨🇦 Canada5.7%
Top 5 of 16 shown
Web traffic by country
250K monthly visits
across markets
🇺🇸 United States16%
🇬🇧 United Kingdom12.5%
🇨🇦 Canada9.2%
🇩🇪 Germany5.6%
🇩🇰 Denmark5.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Maurten on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Maurten on the full Dealroom platform

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