Maude

About Maude

Founded by Eva Goicochea in April 2018, Maude is a direct-to-consumer sexual wellness company. Goicochea, with a background as a social media strategist and brand consultant, aimed to create a more inclusive and simplified approach to sexual health.

The company has gained significant recognition, being featured in publications like The New York Times, Vogue, and Forbes. It was named one of CircleUp’s 25 most innovative consumer brands in 2019 and one of The Lead’s Foremost 50 in 2020 and 2021. A major milestone was its launch in Sephora in 2022, becoming one of the first sexual wellness brands in the retailer's history.

Maude’s business model is primarily direct-to-consumer, but it has expanded into retail partnerships. The company focuses on creating body-safe, high-quality, and accessible sexual wellness essentials. Its product line is designed with simplicity and inclusivity in mind, moving away from the traditional, often intimidating, approach of the industry.

The company has attracted investment from firms like True Beauty Ventures, Fable Investments, and RRE Ventures, as well as angel investors such as Dakota Johnson and Benjamin Millepied. Maude also demonstrates a commitment to social responsibility through partnerships with organizations like Advocates for Youth and SIECUS, which are dedicated to sexual health education and access.