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Matsmart

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Online food retailer, on a mission to reduce food waste

Stockholm, SwedenFounded 2014Energy

Valuation $100–250M Last recorded · 2022

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Matsmart

Matsmart Motatos is an innovative online retailer focused on reducing food waste by selling surplus food products at discounted prices. The company operates in the e-commerce sector, targeting environmentally conscious consumers who are looking for sustainable and cost-effective shopping options. Matsmart Motatos sources its products from overproduction, faulty packaging, seasonal trends, and short or passed expiration dates, ensuring that perfectly good food does not go to waste.

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The business model is straightforward: Matsmart Motatos acquires surplus goods at low costs and sells them online at competitive prices, making a profit from the price difference. This approach not only helps in reducing food waste but also offers consumers an opportunity to purchase quality products at lower prices. The company primarily serves individual consumers but also appeals to businesses and organizations interested in sustainable practices.

Matsmart Motatos operates in multiple European markets, including Sweden, Germany, Denmark, and Finland, and has its headquarters in Stockholm. The company has been growing steadily since its founding in 2013, driven by increasing consumer awareness about sustainability and the economic benefits of reducing food waste.

Source: Dealroom company data