Power Law company profile

Matsmart

Energy · Stockholm, Sweden · Founded 2014 Thoroughbred

Online food retailer, on a mission to reduce food waste

Valuation

$100–500M

Latest valuation · 2026

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Revenue

$100–500M

Latest reported FY

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Headcount

100–500

Current team size

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Featured in $10B+ revenueThoroughbred · Power Law outcome

Investors

20 investors on Matsmart's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 9 investors entered at this stage

Filip Engelbert

IKEA

Northzone

Norrsken VC

Inbox

GP Bullhound

Jonas Nordlander

D-Ax

AdMedia Partners

Series B+ 11 investors entered at this stage

Norrsken Foundation

SEB Private Equity

Circularity Capital

Edastra

Gullspang Invest

Novax

LeadX Capital Partners

Blume Equity

Ingka Group

Exor

Gullspång Re:food

Global footprint

Where Matsmart has talent and traffic

AI talent share

0.7% of workforce is AI talent
(1 of 149 staff)

Core AI00%

Other AI10.67%

Non-AI workforce14899.33%

Workforce by country

5 countries with
team presence

🇸🇪 Sweden75%

🇩🇪 Germany18%

🇫🇮 Finland3.6%

🇬🇧 United Kingdom2.6%

🇩🇰 Denmark0.9%

5 countries shown

Web traffic by country

1.5M monthly visits
across markets

🇸🇪 Sweden99.5%

🇩🇰 Denmark0.4%

🇳🇴 Norway0.3%

🇺🇸 United States0.2%

🇫🇮 Finland0.2%

Top 5 markets shown

Market sentiment

What the market is saying about Matsmart

An AI-synthesized read of the highest-engagement posts about Matsmart on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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