MatchU

About MatchU

Based in Shanghai, MatchU has been operating in the online menswear market since its establishment in 2016. The company was founded by Qian Baoxiang, who serves as the Chief Executive Officer, and Liu Xiang, the Chief Operating Officer. MatchU has secured significant financial backing, raising a total of $29.2 million over two funding rounds. Its latest round, a Series B on December 21, 2018, brought in $14.5 million, with lead participation from notable investors such as Shunwei Capital, Hillhouse, and Gaorong Capital.

The firm's business centers on providing a direct-to-consumer, online platform for customized menswear. MatchU targets individuals seeking personalized clothing by offering items like shirts, suits, pants, and coats tailored to specific body measurements. The core of its service is the application of artificial intelligence for remote body measurement, which allows customers to get accurately scaled clothing without an in-person fitting. This technology is a key differentiator in the online apparel space. Revenue is generated directly from the sale of these customized garments through its website, immatchu.com.

The customer experience allows for a high degree of personalization beyond just fit. Users can select various stylistic elements, including different types of collars, sleeves, and pockets, to design a garment that meets their specific preferences. The company also highlights its use of natural bamboo fiber fabric for its products. By combining AI-driven measurement technology with a range of customizable options, MatchU provides a detailed and user-centric approach to online clothes shopping, aiming to deliver high-quality, cost-effective, and well-fitting apparel to its client base.