Marstone

About Marstone

Marstone, Inc. operates as a digital wealth management platform, providing enterprise-level solutions for financial institutions. Founded in 2013 by Margaret J. Hartigan and Robert J. Stone, the company aims to bridge the gap between traditional finance and modern digital expectations. Hartigan, the CEO, brings a background in wealth management from firms like Merrill Lynch and Morgan Stanley, where she observed the inefficiencies and high costs of client onboarding and management. This experience directly informed the creation of Marstone, with a mission to enhance financial literacy and inclusion.

The company's core offering, "Powered by Marstone," is a white-label digital wealth platform that financial institutions can deploy to their own client base. This B2B model allows banks, credit unions, and other wealth management firms to offer their customers a modern, digital interface for investment and financial planning without needing to build the technology from the ground up. Marstone generates revenue by licensing its platform to these institutions. The platform is designed to be highly integrable, connecting with major custodians like Pershing, core banking systems such as Fiserv, and various account aggregation services.

The service automates the entire client lifecycle, from onboarding and risk assessment to account opening and ongoing management and reporting. A key feature is its sophisticated risk tolerance questionnaire which helps align clients with suitable investment portfolios. By providing a streamlined and cost-effective solution, Marstone enables its institutional clients to better serve a broader range of customers, including those with smaller account balances who might have been previously overlooked. This focus on scalability and efficiency positions Marstone as a key technology partner for financial firms navigating the shift towards digital client engagement.