Mars Men

About Mars Men

Mars Men is a men's wellness and performance brand that provides natural, drug-free supplements to support testosterone levels. The company was founded less than 18 months before March 2026 by Co-Founder & CEO Benjamin Smith and Co-Founder & CMO Zach Stuck. They started Mars Men to address the decline in men's testosterone levels and its effects on energy and drive.

The company operates on a direct-to-consumer, subscription-first business model. This approach has allowed Mars Men to scale efficiently, reaching a $100 million revenue run rate profitably while being bootstrapped before its first funding round. As of March 2026, the company has served over 400,000 customers. On March 30, 2026, Mars Men announced it had raised $27.5 million in a Series A funding round led by L Catterton. The company plans to use the capital to accelerate product innovation, expand its team, and broaden its distribution channels, including a move into retail.

Mars Men's main product is a daily supplement stack designed to support energy, vitality, strength, and recovery. The formula combines ancient herbs like Tongkat Ali and horny goat weed with modern supplements such as zinc and boron. Their products are marketed as hormone-free, vegan, non-GMO, and are manufactured in a CGMP facility in the USA. Each batch is third-party tested to ensure quality and verify active ingredients. The supplement is sold as a monthly supply, with a recommendation of taking five capsules daily with food. The company offers a 90-day money-back guarantee.