Marketshot

About Marketshot

Founded in 2008 by Simon Milan and Eric Cholet, Marketshot is a Paris-based firm specializing in performance-based digital marketing. The company operates as a key intermediary, generating and qualifying consumer leads for advertisers through its portfolio of comparison websites, most notably Choisir.com. This platform enables consumers to compare offerings across various verticals, including automotive, telecommunications, banking, insurance, and energy. The business model is centered on a pay-for-results basis; revenue is generated through referral fees when a consumer connects with a service provider via the platform. This approach provides advertisers with a clear return on investment by delivering prospective buyers who have already demonstrated purchasing intent.

Marketshot's strategy involves gathering and analyzing first-party data from its comparison tools to identify consumer intent and key life moments, which signal potential purchasing needs. In addition to its proprietary websites, the company expanded its data pool by forming an alliance with other comparison site publishers in 2016. This robust data infrastructure allowed Marketshot to diversify its services, offering advertisers targeted audience segments for their campaigns. This evolution culminated in the company's acquisition by Mediapost Communication, a subsidiary of Le Groupe La Poste, on February 27, 2019. The acquisition was a strategic move for Mediapost to enhance its data and AI-driven marketing capabilities, while providing Marketshot the stability and resources of a larger group to further solidify its market position.

The founders, both professionals in marketing, established the company to offer brands a performance-based solution for customer acquisition. Eric Cholet, serving as president and co-founder, has been a public voice for the company, articulating its value proposition around intent data. Since its inception, Marketshot has received funding from institutional investors, including Sigma Gestion and Kreaxi, which supported its growth prior to the acquisition. The company's consistent growth has been recognized in multiple French and European rankings, highlighting its performance in the digital marketing sector.