MarketsandMarkets

About MarketsandMarkets

MarketsandMarkets, established in 2009 by co-founders Sandeep Sugla, Aman Gupta, Anoop Garg, and Vishal Gupta, operates as a business-to-business market research and consulting firm. The company was founded on the principle that disruptive trends create significant business opportunities. CEO Sandeep Sugla, an entrepreneur with a background in consulting and technology, identified a need to merge technology with research to pinpoint new revenue sources for clients. This vision led to the company's evolution from a market research publisher into a growth enablement firm. The firm's client roster includes major corporations like Cisco, IBM, and Microsoft.

The company provides B2B market research data and consulting solutions, focusing on high-growth and niche markets. Its business model is centered on identifying emerging revenue pockets for its clients, which primarily consist of B2B enterprises, including 80% of global Fortune 1000 companies. Revenue is generated through the sale of syndicated and custom research reports, as well as subscriptions to its intelligence platform. A significant milestone was securing $56.5 million in a Series C funding round in 2017, led by FTV Capital.

At the core of its service offering is the Knowledge Store, a cloud-based market intelligence platform driven by artificial intelligence. This platform provides subscribers with access to a vast repository of market research reports, connecting data across various industries to deliver real-time insights. Key features of the Knowledge Store include predictive analytics, trend tracking, personalized company analysis, and the ability to view and download all subscribed reports. The platform is designed to help executives identify growth opportunities, analyze market adjacencies, and understand the competitive landscape by tracking disruptive innovations. The service covers a wide array of sectors, including healthcare, aerospace & defense, information and communications technology, and automotive.