MarketResearch.com

About MarketResearch.com

MarketResearch.com operates as a significant provider of global market intelligence, evolving from a publisher of market research reports to a comprehensive solutions provider. The company was established in 1998 by Robert Granader, with the website launching in January 2001. Granader, an English major with a law degree and a background in journalism, transitioned into entrepreneurship by purchasing a market research publishing business, which laid the groundwork for MarketResearch.com. His journalistic experience instilled a focus on credible data and analysis, shaping the company's direction.

The firm's business strategy has centered on aggregating and distributing market research from a vast catalog of publishers. A pivotal part of its model is providing flexible access to this information. For instance, the Profound service allows clients to purchase individual sections, charts, or tables from reports, maximizing their research budgets. The company also offers subscription-based services like the Knowledge Center, which grants company-wide access to an entire catalog of industry-specific reports for a single price. It serves a diverse clientele, ranging from startups and small businesses to over 89% of the Fortune 1000, as well as academic institutions through its MarketResearch.com Academic platform. Revenue is generated through the sale of individual reports, ongoing research subscriptions, and custom research consulting projects.

Over the years, MarketResearch.com has expanded through a series of strategic acquisitions. Key acquisitions include its competitor MindBranch in 2005, Profound from Thomson/West in 2007, Simba Information in 2008, and The Freedonia Group in 2016. These acquisitions broadened the company's offerings and reinforced its position in sectors like media, publishing, and industrial markets. In June 2024, Robert Granader sold MarketResearch.com. Following the sale, The Freedonia Group, which includes brands like Packaged Facts and Simba Information, became a stand-alone, pure-play research firm, no longer under the same structure as the MarketResearch.com and Profound aggregators.