MarketDial

About MarketDial

MarketDial provides a software-as-a-service (SaaS) platform that enables offline businesses to conduct rigorous A/B testing, a method traditionally confined to the online world. The company was founded in 2016 by Morgan Davis, Johnny Stoddard, and Joseph Turner. The founders, former consultants at firms like BCG and McKinsey, recognized that brick-and-mortar retailers lacked effective tools to test and validate the real-world impact of business initiatives. This first-hand experience with clients who struggled to execute scientifically sound tests—due to a lack of time, personnel, or specific expertise—directly inspired the creation of MarketDial.

The firm primarily serves multi-location businesses, including retailers, restaurants, grocers, convenience stores, and CPG brands. These clients utilize MarketDial's platform to measure the return on investment of various strategies related to marketing, pricing, promotions, operations, and even employee training before a full-scale rollout. The business model is based on a subscription to its cloud-hosted software, which includes dedicated support from a team of data scientists at no additional cost. This partnership model ensures clients can effectively clean, organize, and analyze their data to produce reliable insights.

The core of MarketDial's offering is its intuitive, automated platform that simplifies the process of designing and analyzing in-store experiments. It guides users through setting up a test, automatically selecting statistically appropriate test and control groups of stores, and determining the necessary duration. The platform's machine-learning algorithms handle complex calculations, integrating the client's historical data to ensure results are comparable and accurate. Key features include tools for post-test analysis, such as lift exploration and basket comparisons, to understand the broader impact of an initiative. By bringing the precision of online analytics to the physical retail space, MarketDial empowers organizations to make data-driven decisions, mitigate financial risk, and optimize capital allocation.