Markable

Founded in 2016 by serial entrepreneur Joy Tang, Markable (markable.ai) operates as an AI-powered ad-tech and workflow automation platform tailored for the creator economy. Tang, an MIT graduate in math and economics with a background as a lead machine learning quantitative scientist in high-frequency trading, identified a significant market inefficiency in social commerce, which sparked the company's creation. Her journey began after noticing the disconnect between viewing a product in digital content and being able to purchase it, leading her to develop AI to make visual content instantly shoppable.

Markable initially focused on providing AI-based computer vision software for fashion, enabling users to identify and purchase products from photos and videos. A key pivot occurred after a beta integration with the social media platform Weibo highlighted a crucial insight: the content creators themselves are the central figures in social commerce. This led Markable to shift its focus from a pure visual search tool to a comprehensive platform designed to empower these creators. The firm now provides an all-in-one application for social content creators, particularly the top 1%, to enhance their affiliate income and streamline their workflow.

The company's business model revolves around providing a suite of AI-powered tools that help creators monetize their content and grow their audience. Revenue is generated through a pay-per-use structure for certain features, such as a fee per click on its 'Deep Links', and enterprise plans for unlimited access. Key services include AI-generated shoppable collages, smart deep links that simplify the checkout process, automated direct message bots to respond to follower inquiries, and a 'Link in Bio' tool that syncs with major retailer storefronts like Amazon, Target, and Walmart. Markable also operates an ad-tech program, including a $100 million creator fund, where it fronts ad spend and runs boosting campaigns on behalf of creators, sharing in the profits generated from increased commissions. The platform has demonstrated significant traction, driving over $500 million in gross merchandise value (GMV) for its retail partners in the first eight months of 2025.

Keywords: creator economy, social commerce, affiliate marketing, ad-tech, influencer marketing, AI-powered tools, visual search, shoppable content, content monetization, deep linking, e-commerce optimization, Joy Tang, creator fund, affiliate income, marketing automation, social media tools, Amazon affiliate, performance advertising, shoppable video, creator analytics