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COMPANY PROFILE

MapAnything

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MapAnything is a geo-productivity platform in Salesforce that helps sales, service, and marketing teams increase revenue and boost productivity

Charlotte, United StatesFounded 2009Other B2B Software
Valuation $250–500M Last recorded · 2018
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for MapAnything and the history behind them.

About MapAnything

MapAnything, now known as Salesforce Maps, is a dynamic startup that specializes in location intelligence solutions. The company provides a suite of products designed to enhance the productivity and efficiency of field sales and service teams. Their primary offerings include Salesforce Maps, Salesforce Maps Advanced, and various add-ons like Territory Planning and Live Tracking. These tools help businesses optimize their field operations by automating route planning, tracking field activities, and managing territories effectively.

The company serves a diverse range of clients across multiple industries, including Consumer Packaged Goods (CPG), logistics, financial services, manufacturing, and healthcare. By leveraging Salesforce Maps, these businesses can streamline their field operations, improve resource allocation, and ultimately drive sales growth.

Operating in the location intelligence market, Salesforce Maps stands out by integrating seamlessly with Salesforce, a leading customer relationship management (CRM) platform. This integration allows clients to utilize geographic data to make informed decisions, enhance customer engagement, and boost overall productivity.

Salesforce Maps operates on a subscription-based business model. Clients pay for access to the platform and its various features, which can be customized to meet specific business needs. Additional revenue streams include premium add-ons and specialized training resources, such as on-demand training libraries, webinars, and e-books.

In summary, Salesforce Maps provides powerful location intelligence tools that help businesses optimize their field operations, improve efficiency, and drive sales growth. Their solutions cater to a wide range of industries and are designed to integrate seamlessly with the Salesforce CRM platform.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2009
Headquarters
Charlotte, United States
Employees
29
Open positions
None listed
Dealroom signal
69.5/100
Industry
Enterprise Software
Sector
Other B2B Software, Navigation, SaaS, Data Analytics, CRM, Planning, Mapping, Moving Services, Location Based, App, Platform
Technology
Big Data
Business model
SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Apr 2019 $0 — Salesforce ↗
SERIES COther financing Nov 2018 $43M $170M Greycroft Partners · Salesforce Ventures · Harbert Growth Partners · GM Ventures ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

MapAnything website traffic

Latest recorded traffic for MapAnything is 400 monthly website visits, down 75% over the last three months. MapAnything's team declined 17.1% over the past year.

Latest monthly visits400 3-month web change-75% 1-year team growth-17.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

Series B and later11 investors entered at this stage

  • Lighter Capital
  • Kleiner Perkins
  • Salesforce
  • GM Ventures
  • 88 Green Ventures
  • Edison Energy
  • Shane Neman
  • Mitsui Global Investment
  • Upstate Carolina Angel Network
  • Andrew Leto
  • TAO Investments
Team profiled 24 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about MapAnything on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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