Mansory

About Mansory

Mansory Design & Holding GmbH operates as a high-end car modification firm, positioning itself in the luxury automotive sector. The company was established in 1989 by Kourosh Mansory, an Iranian-born entrepreneur whose affinity for British luxury automobiles shaped the firm's initial focus. His early career was influenced by time spent in the United Kingdom, where he developed a deep appreciation for the craftsmanship of brands like Rolls-Royce, Bentley, and Aston Martin. This passion led to the founding of a workshop in Munich, which initially concentrated on modifying these British marques, as well as Italian sports cars from Ferrari.

The business model revolves around providing bespoke, comprehensive vehicle transformations for an elite clientele that includes royalty, celebrities, and entrepreneurs who prioritize exclusivity. Mansory does not simply sell complete cars; instead, clients bring their own high-end vehicles to be modified to their exact specifications. This process involves close collaboration on design, materials, and performance, akin to commissioning a piece of art. The company serves a global market, with a distribution network that includes dealerships in Europe, North America, Asia, and the Middle East.

The company's services encompass a full suite of modifications, including aerodynamic body kits, engine performance enhancements, and opulent interior redesigns. A key technological pillar for Mansory is its in-house production of carbon fiber components, utilizing specialized autoclave ovens to create lightweight and bespoke parts. The customization process is meticulous, beginning with a full 3D scan of the vehicle to ensure a perfect fit for all new components. Interiors are handcrafted with materials like high-quality leather, Alcantara, and precious metals. Beyond aesthetics, Mansory also executes significant performance upgrades, tuning engines, exhaust systems, and suspensions to create more powerful driving machines. This integrated approach, which combines radical design with enhanced performance, allows the firm to transform factory models from brands like Bugatti, Lamborghini, and Mercedes-Benz into unique, one-of-a-kind vehicles.