Mama square

About Mama square

Mama Square Co., Ltd. operates with a mission to normalize a work environment where mothers can be near their children. The company was established on December 24, 2014, by its current CEO, Satoshi Fujishiro. Fujishiro's journey into this venture began after a 15-year career at Recruit, driven by a desire to address the societal challenge of mothers struggling to balance childcare with work. In 2004, motivated by a concern for child welfare and the pressures on mothers, he first founded a "Parent-Child Café" called "Skip Kids". This initial enterprise revealed the vast untapped potential of mothers who were unable to work due to a lack of suitable childcare, which directly inspired the creation of Mama Square.

The core of the company's business is the "Mama Square Model": a unique working space that integrates a business process outsourcing (BPO) center with an adjacent, glass-walled kids' space. This setup allows mothers to work while being able to see their children, who are cared for by dedicated staff, including those with teaching and childcare qualifications. Revenue is primarily generated through providing BPO services to corporate clients, with a focus on telemarketing, back-office support, and marketing research. The mothers employed by Mama Square handle these tasks, offering what the company describes as high-quality, hospitable service.

Beyond its primary BPO operations, Mama Square has diversified its business streams to include several key areas. The company offers a franchise package, allowing other businesses to implement the "Mama Square Model," thereby expanding its social impact and business footprint. It also engages in consulting services focused on female empowerment and childcare support, leveraging its operational expertise. Furthermore, Mama Square partners with local governments on projects aimed at regional revitalization and provides services for establishing and operating corporate childcare facilities. This multi-faceted approach allows the company to cater to a range of clients, from private enterprises seeking outsourcing solutions to municipalities and companies aiming to improve their family-support infrastructure.