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Malou

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AI-powered marketing and reputation management for restaurants

Roubaix, FranceFounded 2017Food
Valuation $0–100M Latest valuation · 2023
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Malou and the history behind them.

About Malou

Malou provides an AI-powered, all-in-one marketing platform designed specifically for the restaurant industry. The company was founded in 2018 by CEO Louiza Hacene, CPO Waad Toumi, and CTO Victor Sage, initially operating as a digital marketing agency before transitioning to a SaaS model. The founders bootstrapped the company for four years, building a profitable business before securing over $10 million in funding in November 2023 to fuel further product development and international expansion, particularly in the U.S. and the Middle East.

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The platform serves a wide range of clients, from single-location independent restaurants to multi-location groups and enterprise brands like Krispy Kreme and Bagatelle Group. Malou's core offering is a centralized hub that integrates a restaurant's digital presence across Google, social media profiles (Instagram, Facebook), and various listing and delivery platforms. This allows restaurant owners and managers to manage their online visibility, reputation, and customer engagement from a single dashboard accessible via desktop or a mobile app.

The system utilizes artificial intelligence and automation to handle key marketing tasks. Its features include AI-generated responses to customer reviews, social media post creation, and tools to ensure information is consistent across more than 50 online platforms. The platform is engineered to improve a restaurant's local SEO and GEO (geographic location) performance, helping them rank higher in search results and on map applications. Malou also provides tools like QR codes and NFC totems to help restaurants increase the volume of customer reviews they receive. The company's business model is based on its SaaS platform, offered as the 'MalouApp,' and an enhanced 'Copilot' service that includes support from a dedicated marketing expert. As of late 2023, the company served over 2,000 restaurants in more than 15 countries and had achieved 300% revenue growth that year.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Roubaix, France
Employees
109
Open positions
4
Dealroom signal
63.3/100
Industry
Food
Sub-industry
In-store Retail & Restaurant Tech
Sector
Food, Influencer Marketing, Communication, Woman Founder
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Malou.

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Nov 2023 $11M $44M Bertrand Jelensperger · henQ · Bleu Capital · Jim Texier
SEEDEquity / VC Sep 2021 $1.3M $5.3M Kima Ventures
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Growth signals

Malou website traffic

Latest recorded traffic for Malou is 130K monthly website visits, up 103.1% over the last three months. Malou's team declined 5.2% over the past year.

Latest monthly visits130K 3-month web change+103.1% 1-year team growth-5.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Kima Ventures
  • Bertrand Jelensperger
  • henQ
  • Bleu Capital
  • Jim Texier

Other known investors2 additional known investors

  • 4Ventures
  • Maxime Legardez
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇫🇷 France90%
🇺🇸 United States6.7%
🇨🇦 Canada1.7%
🇹🇳 Tunisia1.7%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Malou on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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