Maloon

About Maloon

Based in Ingolstadt, Germany, Maloon GmbH operates as the legal entity behind SocialHub, a comprehensive social media management software tool. The company was founded in 2009 by David Neuhaus, Oliver Karstedt, and Sebastian Högl, who met during their school and university years. They initially established a web agency before pivoting to a SaaS model in 2013 to create SocialHub.

SocialHub is designed for B2B clients such as marketing agencies, retail companies, hospitality and travel operators, and educational institutions. The business generates revenue through a subscription-based model, offering different packages like Professional and Enterprise, with custom pricing available upon request. The platform aims to streamline social media management by consolidating all interactions from various networks into a single, shared inbox. This allows teams to manage comments, direct messages, and mentions more efficiently, reducing the risk of missing communications.

The software provides a suite of tools to enhance productivity and strategic planning. Its core features include a content planner with a calendar view for scheduling posts across multiple platforms like Facebook, Instagram, Twitter, and LinkedIn. The platform also offers detailed analytics and reporting capabilities to track key performance metrics, monitor campaigns, and gain insights into audience engagement. Team collaboration is a key aspect, with features for assigning tasks, sharing internal notes, and setting up approval workflows. To further optimize workflows, SocialHub supports the automation of repetitive tasks through customizable rules. The company emphasizes data security, with data storage and processing on European servers and an ISO 27001 certification.