MALL.cz

About MALL.cz

MALL.cz emerged in 2000 as a pioneering e-commerce entity in the Czech Republic, originally established under the name bilezbozi.cz, s.r.o. by founders Ondřej Fryc, Petr Burcal, and Jan Menšík. The company initially focused on white goods, achieving a turnover of nearly 900,000 CZK in its first year. By 2002, the business began its transformation into a broader online shopping center, rebranding to Internet Mall and subsequently adopting MALL.cz as its primary trademark. This strategic shift expanded its product range to include electronics, computers, home goods, toys, and health and beauty products, catering to a wide consumer base.

The company's business model evolved from a direct retailer to a marketplace, allowing third-party sellers to offer their products on the platform. This transition was supported by significant investments in logistics and customer service, including the opening of a 6,800 m² logistics center in 2009. Revenue is generated through direct sales of its own inventory and commission fees from marketplace partners. Over the years, MALL.cz expanded its operations internationally into Slovakia, Hungary, Poland, and other Central and Eastern European countries. Its growth trajectory was marked by several key milestones, including being named the fastest-growing technology firm in the Czech Republic in 2006 and 2007.

Ownership of MALL.cz has changed multiple times. In 2008, Netretail Holding B.V. was formed to manage the national branches, attracting investments from Intel Capital and 3TS Capital Partners. In 2015, the investment group Rockaway Capital, led by Jakub Havrlant and financially backed by Daniel Křetínský, Patrik Tkáče, and PPF Group, acquired Netretail Holding. A major turning point occurred in November 2021 when the Polish e-commerce giant Allegro agreed to acquire Mall Group and its logistics arm, WeDo, for a sum that could reach up to €931 million. This acquisition was finalized in April 2022. However, Allegro later acknowledged that the purchase price was set at the peak of the market cycle and subsequently reduced the book value of Mall Group by about 57%, or 12 billion CZK, due to changing market conditions and underperformance. Following the acquisition, Allegro initiated a plan to fully integrate MALL.cz onto its own platform. This process culminated on March 31, 2025, when the independent MALL.cz website ceased to operate and its offerings were merged into a dedicated section on the Allegro marketplace.