MakanE

The firm's core business revolves around providing a suite of solutions for businesses looking to digitize their operations. MakanE's platform allows clients to create online stores and mobile applications without requiring technical expertise. The business model is structured to support merchants throughout their e-commerce journey, offering services that extend beyond initial setup. This includes integrated payment and shipping solutions, designed to streamline the sales process for their clients. The company serves a diverse client base, including SMEs, entrepreneurs, and specifically notes its role in empowering women and youth to generate sustainable income through digital commerce. Revenue is generated through tiered subscription plans for its platform.

The platform's key offerings include tools for building web and mobile storefronts, managing orders, and processing payments. It provides integrations with various payment gateways such as Tap, myFatoorah, Payfort, and PayPal, and also offers Buy Now, Pay Later (BNPL) options through a strategic partnership with ZoodPay. A significant value proposition is the assignment of a specialized team of marketing and e-commerce consultants to each client, tasked with providing guidance to foster growth. With over 12,000 customers across the Middle East, MakanE positions itself as a comprehensive partner for businesses entering or scaling in the MENA region's e-commerce market.