Majoo

About Majoo

Majoo Indonesia operates as a Software-as-a-Service (SaaS) provider, offering an integrated platform of business solutions for Micro, Small, and Medium-sized Enterprises (MSMEs) in Indonesia. The company was founded in 2019 by Adi Wahyu Rahadi and Audia Harahap, with Bayu Indriarko later joining. The founders leveraged their extensive experience to address the challenges faced by MSMEs. Adi Wahyu Rahadi, the CEO, has a background in informatics and over 22 years of experience at Telkomsel and T-Cash (now LinkAja), which gave him insight into the technological hurdles for small businesses. Audia Harahap, the COO, brings direct experience from running several MSME businesses, providing a deep understanding of operational difficulties.

The company's business model is based on a subscription fee for its comprehensive application. Initially launched as a Point of Sale (POS) system, Majoo has evolved into an end-to-end SaaS solution. It serves a diverse client base, including food and beverage outlets, laundromats, barbershops, and convenience stores across more than 600 cities in Indonesia. The platform has processed a significant volume of transactions, reflecting its market penetration. As of August 2022, Majoo had processed over 166 million transactions valued at US$970 million.

Majoo's product is an all-in-one application designed to digitize and manage various business operations. Key features include an online cashier (POS), inventory management, employee management, customer relationship management (CRM), and accounting functionalities. The platform also provides business analysis tools and an owner-specific app for remote monitoring. A notable aspect of Majoo's service is its omnichannel solution, which enables businesses to create their own online stores and manage sales across multiple e-marketplaces from a single dashboard. To support growing businesses, Majoo also offers an API for integration with internal company systems.