Maiyet

About Maiyet

Maiyet stands as a luxury fashion brand founded on the principle of celebrating and preserving rare artisanal skills from communities around the globe. The company was established in 2010 by an unlikely trio: Paul van Zyl, a South African human rights lawyer known for his work with the post-apartheid Truth and Reconciliation Commission; Kristy Caylor, a fashion industry veteran with experience at Gap Inc. leading projects like Product (RED); and Daniel Lubetzky, the entrepreneur behind KIND Snacks. Van Zyl's background in human rights and Caylor's fashion merchandising expertise merged to create a for-profit business model with a social philosophy at its core.

The business operates by forging direct partnerships with master artisans in countries such as India, Indonesia, Kenya, Peru, Bolivia, and Mongolia. Maiyet's model focuses on sourcing traditional crafts like hand-woven silks, intricate embroidery, and batik, which are then incorporated into modern, high-end designs by its New York-based team. This approach aims to provide sustainable livelihoods and economic stability for its artisan partners. To ensure quality and business acumen, Maiyet, in a strategic partnership with the non-profit organization Nest, provides customized training, business development, and sometimes financial support to these artisan communities. Revenue is generated through the sale of its luxury products, which include ready-to-wear apparel, leather goods, and jewelry. These items are sold through high-end retailers like Barneys New York and its own flagship store.

The product line is characterized by its blend of minimalist, modern design with the distinct touch of handcrafted techniques. Collections have featured items such as silk tunic dresses, Mongolian jacquard knits, and brass jewelry cast in Nairobi. Initially launching in Paris in 2011, the brand gained attention for its mission-driven approach to luxury. Over the years, the company evolved, appointing Declan Kearney, formerly of Alexander Wang, as creative director in 2015 to refine its aesthetic. Later, Maiyet transitioned its New York and London retail spaces into the "Maiyet Collective," a concept store featuring a curated selection of other like-minded ethical and sustainable brands alongside its own cornerstone pieces, furthering its commitment to community and collaborative commerce.