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Maisonette

Fashion · New York City, United States · Founded 2016

Helping modern families navigate the adventure of parenthood MoreLess

Maisonette is a unique online marketplace that specializes in luxury children's clothing, furniture, decor, and toys. Founded by Sylvana Ward Durrett and Luisana Mendoza Roccia, both of whom have impressive backgrounds in the fashion and merchandising industries, Maisonette aims to simplify the shopping experience for parents by aggregating high-quality products from various luxury brands and independent boutiques into one convenient platform.

The company primarily serves parents and caregivers looking for stylish, high-end products for their children. Maisonette operates in the e-commerce market, specifically targeting the niche segment of luxury children's goods. By offering a curated selection of items, Maisonette ensures that its customers have access to the best products available without the hassle of searching multiple stores.

Maisonette's business model revolves around an online marketplace where third-party sellers list their products. The company earns revenue through a commission on each sale made through its platform. Additionally, Maisonette may also generate income from exclusive partnerships and promotional deals with luxury brands and boutiques.

The platform is designed to provide a seamless shopping experience, featuring a wide range of categories including clothing, furniture, decor, and toys. Maisonette's curated approach ensures that every item meets high standards of quality and style, making it a trusted source for parents who want the best for their children.

In summary, Maisonette is a specialized e-commerce platform that brings together luxury children's products from top brands and independent boutiques, offering a curated shopping experience for discerning parents. The company makes money through sales commissions and partnerships, operating in the niche market of high-end children's goods.

Keywords: luxury children's clothing, curated marketplace, high-end decor, kids' furniture, premium toys, e-commerce, independent boutiques, stylish parenting, quality products, online shopping.

Company overview

Maisonette company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
79
Open positions
1
Dealroom signal
74.8
client focusb2csub industryApparelbusiness modelManufacturingsectorInterior DesignindustryFashionsectorFurnituresectorLuxurysectorHard Tech

Valuation & funding

Maisonette funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Oct 2022 $15M $60M Valiance Asset Management
SERIES COther financing Feb 2022 $0 Karman Ventures
SERIES BOther financing Feb 2021 $30M $120M Thrive Capital · NEA · G Squared
SERIES AOther financing May 2018 $15M $60M Thrive Capital · NEA
SEEDOther financing Mar 2017 $2.7M $11M NEA · Thrive Capital
Showing 5 recorded eventsUnlock the complete deal history →

Growth signals

Maisonette website traffic

Latest recorded traffic for Maisonette is 590K monthly website visits, up 5.4% over the last three months. Maisonette's team grew 5.3% over the past year.

Latest monthly visits590K 3-month web change+5.4% 1-year team growth+5.3%
Monthly website visits105 observations · Oct 2017–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Maisonette compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Maisonette's talent

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Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Maisonette's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Series A 1 investor entered at this stage
Series B+ 2 investors entered at this stage
Karman Ventures
Valiance Asset Management

Global footprint

Where Maisonette has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States78.1%
🇵🇭 Philippines9.4%
🇨🇦 Canada3.1%
🇪🇸 Spain3.1%
🇮🇳 India3.1%
Top 5 of 6 shown

In the news

Latest news about Maisonette

Recent press, funding announcements, and product moves mentioning Maisonette — open to read from the original sources.

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Market sentiment

What the market is saying about Maisonette

An AI-synthesized read of the highest-engagement posts about Maisonette on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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