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Maisonette

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Helping modern families navigate the adventure of parenthood

New York City, United StatesFounded 2016Fashion
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Maisonette and the history behind them.

About Maisonette

Maisonette is a unique online marketplace that specializes in luxury children's clothing, furniture, decor, and toys. Founded by Sylvana Ward Durrett and Luisana Mendoza Roccia, both of whom have impressive backgrounds in the fashion and merchandising industries, Maisonette aims to simplify the shopping experience for parents by aggregating high-quality products from various luxury brands and independent boutiques into one convenient platform.

The company primarily serves parents and caregivers looking for stylish, high-end products for their children. Maisonette operates in the e-commerce market, specifically targeting the niche segment of luxury children's goods. By offering a curated selection of items, Maisonette ensures that its customers have access to the best products available without the hassle of searching multiple stores.

Maisonette's business model revolves around an online marketplace where third-party sellers list their products. The company earns revenue through a commission on each sale made through its platform. Additionally, Maisonette may also generate income from exclusive partnerships and promotional deals with luxury brands and boutiques.

The platform is designed to provide a seamless shopping experience, featuring a wide range of categories including clothing, furniture, decor, and toys. Maisonette's curated approach ensures that every item meets high standards of quality and style, making it a trusted source for parents who want the best for their children.

In summary, Maisonette is a specialized e-commerce platform that brings together luxury children's products from top brands and independent boutiques, offering a curated shopping experience for discerning parents. The company makes money through sales commissions and partnerships, operating in the niche market of high-end children's goods.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
79
Open positions
1
Dealroom signal
74.8/100
Industry
Fashion
Sub-industry
Apparel
Sector
Fashion, Interior Design, Furniture, Luxury, Hard Tech
Business model
Manufacturing
Client focus
b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Oct 2022 $15M $60M Valiance Asset Management —
SERIES COther financing Feb 2022 $0 — Karman Ventures —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Maisonette website traffic

Latest recorded traffic for Maisonette is 590K monthly website visits, up 5.4% over the last three months. Maisonette's team grew 5.3% over the past year.

Latest monthly visits590K 3-month web change+5.4% 1-year team growth+5.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A1 investor entered at this stage

Series B and later2 investors entered at this stage

  • Karman Ventures
  • Valiance Asset Management
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States78.1%
🇵🇭 Philippines9.4%
🇨🇦 Canada3.1%
🇪🇸 Spain3.1%
🇮🇳 India3.1%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Maisonette on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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