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Maihaoche
Maihaoche.com is a Chinese automotive e-commerce platform
About Maihaoche
Maihaoche, operating under Hangzhou Yiqi Qingchen Information Technology Co. Ltd., is a significant player in China's automotive B2B e-commerce sector. Founded in 2014 by Li Yanzhu, the Hangzhou-based company provides a comprehensive service platform for automobile dealers. Initially focused on parallel imported cars, the company strategically pivoted to offer a suite of services aimed at improving the operational efficiency and profitability of small and medium-sized auto dealers.
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The core of Maihaoche's business is its online platform, which allows smaller, independent auto dealers to source new vehicles from franchised dealerships of major automakers at competitive prices. This addresses a key challenge for smaller dealers who often lack the scale to secure favorable terms directly from manufacturers. The platform facilitates transactions, aiming for a more efficient and transparent vehicle acquisition process for its client base, which consists of over 100,000 dealers across China.
Beyond vehicle sourcing, Maihaoche has built an integrated ecosystem of services. The company provides crucial supply chain financing, helping dealers manage the capital-intensive nature of vehicle inventory. Its offerings include trade financing and inventory financing products. Furthermore, Maihaoche has developed a robust logistics and warehousing network, creating a visible, intelligent logistics platform that manages transportation and storage. This integrated approach, combining an e-commerce marketplace with financial, logistical, and SaaS solutions, establishes its primary revenue streams. The company has successfully raised significant capital over several funding rounds to fuel its expansion and service development, securing approximately $139 million in total funding by April 2020.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Hangzhou, China
- Employees
- 47
- Open positions
- None listed
- Dealroom signal
- 38.3/100
- Industry
- Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Transportation, Automotive, SaaS, Platform, Car, Car Purchasing
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Maihaoche.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Apr 2020 | $20M | $80M | Undisclosed | — |
| SERIES BOther financing | Mar 2018 | $50M | $200M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Maihaoche is 140 monthly website visits, down 91.3% over the last three months. Maihaoche's team declined 2.1% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A3 investors entered at this stage
NLVC
Welight Capital
LB Investment
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Maihaoche on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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