Magnify

About Magnify

Magnify.io provides an AI-powered platform for post-sales orchestration and customer growth automation, designed to help software companies enhance their customer experience. The company was founded in 2021 by Joshua Crossman, who serves as the CEO. Crossman has an extensive background leading post-sales and operations organizations at various software companies and previously spent almost a decade at McKinsey & Company in their Technology practice. The concept for Magnify was developed in partnership with Steve Singh, a managing director at Madrona Venture Group, and incubated at Madrona Venture Labs.

The platform addresses the challenge of managing the customer lifecycle at scale, which is often a manual and disjointed process for Customer Success and Product teams. Magnify's core product uses AI and machine learning to unify data from a client's disparate systems, identify key drivers of churn and expansion, and then automate personalized engagement with users across various touchpoints like email and in-app messages. This no-code tool integrates with existing enterprise systems such as Salesforce, Gainsight, Pendo, and Snowflake, allowing companies to automate workflows, reduce manual work, and focus on more strategic activities. By doing so, it aims to increase product adoption, reduce customer churn, and drive revenue growth.

The company operates on a B2B model, targeting enterprise software companies and their Customer Success, Product, and Revenue teams. It has created a new software category termed "Customer Growth Automation." Magnify has secured significant funding, raising a total of $12 million over two seed rounds. The initial $6 million seed round in November 2021 was led by Madrona Venture Group and Decibel Partners, with participation from several prominent SaaS executives. A second $6 million round followed in February 2024. The company has operations in Seattle, Washington; Bend, Oregon; and Belfast, Northern Ireland.