M
Magisto
Fun and easy way to share experiences through video
About Magisto
Magisto is a leading AI-powered video marketing platform designed to help businesses create, distribute, and analyze engaging video content efficiently. The platform serves small to medium-sized businesses, marketers, and social media managers who aim to enhance their brand awareness, build relationships, and increase sales through video marketing. Operating in the digital marketing and social media sectors, Magisto leverages artificial intelligence to simplify the video creation process, making it as easy as writing a blog post. The business model is subscription-based, offering various pricing tiers to cater to different needs and budgets. Revenue is generated through these subscriptions, which provide access to advanced video editing tools, a comprehensive media library, and detailed engagement analytics. Magisto's end-to-end solution includes video creation, seamless omni-channel distribution, and insights into video performance, making it a one-stop-shop for video marketing needs.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Mountain View, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 70.0/100
- Sub-industry
- Content production
- Sector
- Marketing, Intellectual Property, SaaS, Social, Social Media, Content Management, Lead Generation, Android, Video Editing, Sharing
- Technology
- Artificial Intelligence, Computer Vision
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2019 | $200M | $200M | Vimeo | ↗ |
| LATE VC✓Equity / VC | Aug 2018 | $5.7M | $23M | Qualcomm Ventures · Horizons Ventures · Magma Venture Partners · OurCrowd | — |
Growth signals
Latest recorded traffic for Magisto is 130K monthly website visits, up 8.3% over the last three months. Magisto's team declined 46.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Magma Venture Partners
Series A4 investors entered at this stage
Horizons Ventures
SanDisk Ventures
Qualcomm Ventures
Mail.ru Group
Series B and later2 investors entered at this stage
OurCrowd
Western Digital Capital
Other known investors4 additional known investors
Vimeo- HSHyuk-Jeen Suh
James Robinson
Patrick Eggen
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Magisto on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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