M
Magisto
Marketing · Mountain View, United States · Founded 2009
Fun and easy way to share experiences through video MoreLess
Magisto is a leading AI-powered video marketing platform designed to help businesses create, distribute, and analyze engaging video content efficiently. The platform serves small to medium-sized businesses, marketers, and social media managers who aim to enhance their brand awareness, build relationships, and increase sales through video marketing. Operating in the digital marketing and social media sectors, Magisto leverages artificial intelligence to simplify the video creation process, making it as easy as writing a blog post. The business model is subscription-based, offering various pricing tiers to cater to different needs and budgets. Revenue is generated through these subscriptions, which provide access to advanced video editing tools, a comprehensive media library, and detailed engagement analytics. Magisto's end-to-end solution includes video creation, seamless omni-channel distribution, and insights into video performance, making it a one-stop-shop for video marketing needs.
Keywords: AI-powered, video marketing, small businesses, social media, brand awareness, video creation, omni-channel distribution, engagement analytics, subscription-based, digital marketing.
Company overview
Magisto company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Mountain View, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 70.0
Valuation & funding
Magisto funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2019 | $200M | $200M | Vimeo | ↗ |
| LATE VC✓Equity / VC | Aug 2018 | $5.7M | $23M | Qualcomm Ventures · Horizons Ventures · Magma Venture Partners · OurCrowd | — |
| CONVERTIBLE✓Equity / VC | Feb 2014 | $0 | — | Mail.ru Group | — |
| SERIES B✓Equity / VC | Oct 2013 | $16M | $62M | Horizons Ventures · Mail.ru Group · SanDisk Ventures · Magma Venture Partners | — |
| SERIES A✓Equity / VC | Sep 2011 | $5.5M | $22M | Horizons Ventures · Magma Venture Partners | — |
| SEED✓Equity / VC | May 2010 | Magma Venture Partners | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 15 |
| 2025 | 28 |
| 2024 | 28 |
| 2023 | 28 |
| 2022 | 28 |
Growth signals
Magisto website traffic
Latest recorded traffic for Magisto is 130K monthly website visits, up 8.3% over the last three months. Magisto's team declined 46.4% over the past year.
Comparisons
Magisto compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Magisto's talent
Source: Dealroom Talent Intelligence.
Investors
11 investors on Magisto's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Magisto has talent and traffic
team presence
In the news
Latest news about Magisto
Recent press, funding announcements, and product moves mentioning Magisto — open to read from the original sources.
Market sentiment
What the market is saying about Magisto
An AI-synthesized read of the highest-engagement posts about Magisto on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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