Magine

About Magine

Magine Pro, a Stockholm-based entity, operates as a business-to-business provider of over-the-top (OTT) video streaming solutions. The company originated from Magine TV, a consumer-facing cloud-based television service that was established in 2011.

The initial consumer service, Magine TV, allowed users to watch live and catch-up TV from various broadcasters on multiple devices. After facing challenges in the competitive direct-to-consumer market, the company pivoted its strategy to focus on its underlying technology. This led to the evolution of Magine Pro, which now serves as the company's core business.

Magine Pro leverages its experience from the consumer market to offer end-to-end white-label platforms for other businesses wanting to launch their own streaming services. Its clientele includes broadcasters, telecom operators, and content rights holders who wish to establish a direct-to-consumer video offering without building the technology from the ground up. The business model is centered on providing this technology as a service, likely generating revenue through setup fees and recurring subscriptions based on the scale and features required by the client.

The service portfolio encompasses a comprehensive suite of tools for managing and delivering video content. This includes capabilities for live linear streaming, video-on-demand (VOD) libraries, content ingestion, transcoding, and a content management system. The platform is designed to be scalable and cost-efficient, providing analytics and insights to help clients grow their user base and revenue streams sustainably.