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Magicpin

eCommerce & Marketplaces · Gurugram, India · Founded 2015

Magicpin operates as a location intelligence platform that connects offline retailers with customers in the Indian market. The company's primary service is to provide a digital bridge for local businesses, enabling them to attract and retain customers through targeted promotions and deals. The platform covers a wide range of categories, including food, fashion, beauty, and groceries. Magicpin's business model is centered on a B2B2C approach. It generates revenue by charging businesses for promotions, advertisements, and premium marketing tools. Additionally, the company takes a commission on transactions made by customers through its application. This model allows merchants and brands to fund customized deals for their clients, thereby driving footfall to their offline stores. The platform creates value for the entire hyperlocal retail ecosystem by enabling businesses, both large and small, to leverage the growing digital landscape. Keywords: hyperlocal commerce, location intelligence, retail technology, customer acquisition, digital marketing, promotions, deals, B2B2C, India, offline retail