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Magicpin
eCommerce & Marketplaces · Gurugram, India · Founded 2015
Best Deals and Discounts || Restaurants, Spas and Salons MoreLess
Magicpin operates as a location intelligence platform that connects offline retailers with customers in the Indian market. The company's primary service is to provide a digital bridge for local businesses, enabling them to attract and retain customers through targeted promotions and deals. The platform covers a wide range of categories, including food, fashion, beauty, and groceries.
Magicpin's business model is centered on a B2B2C approach. It generates revenue by charging businesses for promotions, advertisements, and premium marketing tools. Additionally, the company takes a commission on transactions made by customers through its application. This model allows merchants and brands to fund customized deals for their clients, thereby driving footfall to their offline stores. The platform creates value for the entire hyperlocal retail ecosystem by enabling businesses, both large and small, to leverage the growing digital landscape.
Keywords: hyperlocal commerce, location intelligence, retail technology, customer acquisition, digital marketing, promotions, deals, B2B2C, India, offline retail
Company overview
Magicpin company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- Gurugram, India
- Employees
- 948
- Open positions
- 2
- Dealroom signal
- 64.9
Valuation & funding
Magicpin funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Apr 2026 | $0 | — | Stride Ventures | ↗ |
| SERIES DOther financing | Nov 2021 | $60M | $240M | Zomato · Lightspeed Venture Partners | ↗ |
| LATE VCOther financing | Aug 2021 | $3M | $165M | The Bunting Family · Lightspeed Venture Partners · Ritesh Agarwal · Moonstone Capital | — |
| SERIES DOther financing | Jul 2020 | $7M | $28M | Lightspeed Venture Partners · WaterBridge Ventures · Samsung Ventures | — |
| SERIES COther financing | May 2020 | $3.9M | $150M | WaterBridge Ventures · Srivatsan Rajan · Lightspeed Venture Partners | ↗ |
| SERIES COther financing | Nov 2018 | Lightspeed Venture Partners | — | ||
| DEBTDebt | Mar 2018 | Trifecta Capital | — | ||
| SERIES BOther financing | May 2017 | Lightspeed Venture Partners | — | ||
| SEEDOther financing | May 2016 | Google Developers Launchpad Accelerator | — | ||
| SERIES AOther financing | Feb 2016 | Lightspeed Venture Partners | — |
Growth signals
Magicpin website traffic
Latest recorded traffic for Magicpin is 2.8M monthly website visits, up 40% over the last three months. Magicpin's team declined 2.9% over the past year.
Hiring
Open positions at Magicpin
Current openings linked to this company in Dealroom.
Comparisons
Magicpin compared with similar companies
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Talent graph
Magicpin's talent
Source: Dealroom Talent Intelligence.
Investors
12 investors on Magicpin's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Magicpin has talent and traffic
team presence
In the news
Latest news about Magicpin
Recent press, funding announcements, and product moves mentioning Magicpin — open to read from the original sources.
Market sentiment
What the market is saying about Magicpin
An AI-synthesized read of the highest-engagement posts about Magicpin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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