MagicCube

About MagicCube

MagicCube, founded in 2014 by Nancy Zayed and Hisham Shawki, is a company focused on the digital commerce and fintech security sector. Both founders bring a wealth of experience from their previous roles at Apple, with backgrounds in iOS security and other significant projects, which directly informs the company's direction. Their journey began with the vision to create a new category in security, moving away from traditional hardware-based solutions.

The company's core offering is a software-based Trusted Execution Environment (TEE) platform. This platform is designed to protect sensitive data on various devices without requiring dedicated security hardware. MagicCube's technology secures digital transactions, such as mobile payments and IoT device interactions, against on-device, cloud, and network-level threats. It essentially creates a virtual secure element within a device's standard memory, aiming to provide hardware-grade security through a software-only implementation. This approach allows for deployment on a wide range of devices, including those that lack specialized security chips.

MagicCube's business model targets enterprises, merchants, and financial institutions that need to secure digital payment transactions. Instead of selling physical hardware, the company provides its security platform as a service, which can be integrated into existing applications and systems. This model aims to reduce the complexity and cost traditionally associated with hardware security deployments. The primary product, i-Accept, transforms regular Android devices into secure payment acceptance terminals, enabling merchants to accept contactless card payments directly on their phones or tablets. The technology has achieved certifications from major payment networks like Visa and Mastercard, underscoring its compliance with industry security standards.