Magic Square Productions

About Magic Square Productions

Magic Square is a company operating a discovery and engagement platform for the Web3 application ecosystem. It functions as a crypto app store where users can find and use a variety of decentralized applications (dApps), including those in the DeFi and GameFi sectors. The platform aims to simplify the user experience in the often-complex crypto space.

The company was founded in 2021 by Andrey Nayman, who serves as the CEO. Nayman's experience in the blockchain industry dates back to 2013, and this background informed the creation of Magic Square as a solution to the complexity and lack of user-friendliness he observed in the crypto market. The platform's core feature is the Magic Store, which presents community-vetted crypto applications. To ensure a level of trust and quality, apps undergo a validation process by community members before being listed. User ratings and real performance data, rather than paid promotions, determine an app's visibility and ranking.

Magic Square's business model is built around its native utility token, $SQR. Users can earn these tokens through daily engagement on the platform, and the tokens can be staked to unlock premium features or used to participate in Launchpad sales for new projects. The company has secured $3 million in funding over two seed rounds, with investors including Binance Labs and Republic. Initially based in Limassol, Cyprus, the platform operates on major chains like Polygon, Solana, and BSC, with plans for further expansion.