COMPANY PROFILE

Magic Memories

Global tourism and entertainment tech company focused on innovating media capture experiences and designing personalised content

Queenstown, New ZealandFounded 1995Travel

Valuation $100–250M Last recorded · 2020

Headcount 500–1k Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Magic Memories

Magic Memories operates in the global attractions market, providing photographic services to enhance visitor experiences at over 170 locations worldwide. The company partners with attraction operators to capture and sell personalized photo products to visitors, creating lasting memories of their experiences. Magic Memories serves a diverse clientele, including theme parks, zoos, aquariums, and other tourist attractions. The business model revolves around on-site photography, where visitors can purchase their photos in various formats, including digital and physical prints. Revenue is generated through direct sales to visitors and partnerships with attraction operators, who share in the profits. The company leverages technology to offer seamless photo capture and purchase experiences, including QR code scanning and online photo management. Magic Memories aims to create a unique and memorable experience for visitors, driving repeat business and customer loyalty.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 1995
Headquarters: Queenstown, New Zealand
Employees: 888
Open positions: 15
Dealroom signal: 69.2/100
Industry: Travel, Event Tech
Sector: Travel, NZ tech startup
Client focus: b2b
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Sep 2020	$17M	$68M	Undisclosed	↗

Showing the latest 1 of 1 recorded eventsBook a demo for the full funding history →

Growth signals

Magic Memories website traffic

Latest recorded traffic for Magic Memories is 420K monthly website visits, down 20.8% over the last three months. Magic Memories's team grew 4.6% over the past year.

Latest monthly visits420K 3-month web change-20.8% 1-year team growth+4.6%

Monthly website visitsDec 2018–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom

On-Screen Fitness InstructorLondon, England, United Kingdom · Other · Sep 7, 2026 Retail Photo Operations Assistant Manager - Titanic Museum Pigeon ForgePigeon Forge, Tennessee, United States, Northern America, Americas · Other · Sep 6, 2026 Retail Photo Operations Assistant Manager - Dolly Parton's StampedePigeon Forge, Tennessee, United States, Northern America, Americas · Other · Sep 6, 2026 Retail Sales Photographer - Fenway Park - Events & ToursBoston, Massachusetts, United States, Northern America, Americas · Sales · Sep 3, 2026 Retail Sales Photographer - Halloween Nights Eastern State PenitentiaryPhiladelphia, Pennsylvania, United States, Northern America, Americas · Sales · Aug 28, 2026 Retail Sales Photographer - Titanic MuseumPigeon Forge, Tennessee, United States, Northern America, Americas · Sales · Aug 25, 2026 Retail Sales Photographer - Pirates VoyagePigeon Forge, Tennessee, United States, Northern America, Americas · Sales · Aug 25, 2026 Retail Sales Photographer - Biltmore EstatesAsheville, North Carolina, 28803, United States, Northern America, Americas · Sales · Aug 22, 2026

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
OCOcerraAutomating accounts payable and invoice processing software	Auckland, New Zealand	Operational	3	—	—
TRTrevTrev is your trusted operational management tool - turning farm data into insights that drive productivity, profitability, and sustainability all season long	Ngatea, New Zealand	Operational
SESeequentVisual Data Science Software for Geotechnical Applications	Christchurch, New Zealand	Acquired
MYMyApiaryHelps by improving the knowledge, management, and health of bees	Hamilton, New Zealand	Operational
MSMaintenance SystemDeveloped the most intelligent maintenance software designed to make life easier in the industrial world	Wellington, New Zealand	Operational
BIBee IntelligencePrecision Apiculture from Hive to Jar	Blenheim, New Zealand	Operational
AGAgBoxA geospatial farm management solution that aims to improve productivity and sustainability	Tauranga, New Zealand	Operational
COCoGoReal-time carbon footprint tracker	Wellington, New Zealand	Operational