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COMPANY PROFILE

MAG Interactive AB

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A Sweden-based mobile game and app development company

Stockholm, SwedenFounded 2010Consumer Services
Valuation $17M Market cap · Aug/2026
Revenue $33M Latest reported FY
EBITDA $6.0M Latest reported FY

At a glance

Status
Listed
Founded
2010
Headquarters
Stockholm, Sweden
Listing
IPO 2017
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Swedbank Robur
  • NGP Capital
Employees mapped 116 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 31 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇸🇪 Sweden · Stockholm HQ
Book a demo for the full country breakdown
Web traffic by country
32K monthly visits
across markets
🇸🇪 Sweden24.1%
🇺🇸 United States20.6%
🇬🇧 United Kingdom19.1%
🇩🇪 Germany16.6%
🇮🇹 Italy4.4%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where MAG Interactive AB was the backer or acquirer, 2015–2020. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

4 deals across MAG Interactive AB's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        MAG Interactive AB's portfolio, mapped.

        Stage
        Period
        4 of 4 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about MAG Interactive AB on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See MAG Interactive AB on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.