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Madvertise

Marketing · Berlin, Germany · Founded 2008 · IPO 2011

Rich media, pre-rolls and exclusive special placements for mobile devices MoreLess

Madvertise, established in 2008, is a pioneering company in the mobile advertising technology sector. The company specializes in providing innovative mobile advertising solutions and products, focusing on premium branding through activating forms of advertising such as rich media, pre rolls, and exclusive special placements for mobile devices. Madvertise serves a diverse range of clients, including app developers and brands looking to enhance their mobile presence and user engagement. Operating primarily in the mobile advertising market, the company employs a business model that includes performance-based solutions and programmatic advertising.

Madvertise generates revenue through various billing models such as Cost Per Install (CPI), Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per View (CPV). These models ensure cost-optimized use of advertising budgets, allowing clients to build and maintain a strong user base for their mobile apps. The company also offers programmatic advertising, enabling clients to buy high-quality mobile inventory in real-time through automated interfaces. This approach guarantees brand safety and exclusive marketing, supported by extensive targeting options and a wide range of integrated partners.

Keywords: mobile advertising, rich media, pre rolls, special placements, premium branding, performance-based solutions, programmatic advertising, CPI, CPM, CPC, CPV.

Valuation $11M
Revenue $17M
EBITDA $1.2M
Total funding $10–50M

Talent graph

Madvertise's talent

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Team profiled 38 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

6 investors on Madvertise's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 3 investors entered at this stage
Network Finances
Rheingau Founders
Point Nine
Series A 3 investors entered at this stage

Global footprint

Where Madvertise has talent and traffic

Workforce by country
🇩🇪 Germany · Berlin HQ
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Market sentiment

What the market is saying about Madvertise

An AI-synthesized read of the highest-engagement posts about Madvertise on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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