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Madvertise

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Rich media, pre-rolls and exclusive special placements for mobile devices

Berlin, GermanyFounded 2008Marketing
Valuation $11M Market cap · 2022
Revenue $17M Latest reported FY
EBITDA $1.2M Latest reported FY

About Madvertise

Madvertise, established in 2008, is a pioneering company in the mobile advertising technology sector. The company specializes in providing innovative mobile advertising solutions and products, focusing on premium branding through activating forms of advertising such as rich media, pre rolls, and exclusive special placements for mobile devices. Madvertise serves a diverse range of clients, including app developers and brands looking to enhance their mobile presence and user engagement. Operating primarily in the mobile advertising market, the company employs a business model that includes performance-based solutions and programmatic advertising.

Madvertise generates revenue through various billing models such as Cost Per Install (CPI), Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per View (CPV). These models ensure cost-optimized use of advertising budgets, allowing clients to build and maintain a strong user base for their mobile apps. The company also offers programmatic advertising, enabling clients to buy high-quality mobile inventory in real-time through automated interfaces. This approach guarantees brand safety and exclusive marketing, supported by extensive targeting options and a wide range of integrated partners.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2008
Headquarters
Berlin, Germany
Listing
IPO 2011
Sector
Marketing

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A3 investors entered at this stage

Team profiled 38 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇩🇪 Germany · Berlin HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Madvertise on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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