Madup

About Madup

Madup is a South Korean digital marketing company founded in 2015 that specializes in ad-tech-based performance marketing. The company, headquartered in Seoul, aims to help startups and small to medium-sized businesses navigate the complexities of digital marketing by providing tools and strategies to maximize advertising efficiency. Madup's services are built on a foundation of data analysis, utilizing analytics tools to create optimal media operation strategies that enhance the marketing value for its clients.

The firm offers a comprehensive suite of services covering the full marketing funnel, from branding to performance marketing. This includes website design and development, campaign management, and detailed reporting and analytics. Madup develops customized marketing consulting for a range of industries, including finance, e-commerce, fashion, and beauty. The company leverages its own in-house systems to detect and block fraudulent advertising, purchase appropriate ad inventories, and measure ad performance in detail. A key part of its offering is the use of AI algorithms and automation platforms to develop tailored solutions based on the client's scale, industry, and specific needs.

The business operates on a B2B model, serving clients that have included notable companies like Nexon, ENP Games, and StyleShare. Its revenue is generated by providing these marketing services to businesses. Madup has established partnerships with various ad-tech companies and is recognized as a partner by platforms like OneSignal, Naver, and Kakao. Since its inception, the company has secured significant financial backing from venture capital firms. It has raised a total of $12.8 million over several funding rounds, including a Series B round. Investors include IMM Investment, Stonebridge Ventures, ID Ventures, and Seoul Investment Partners.