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MadHive
A unified video ad platform with a real-time ai powered by blockchain technology
About MadHive
MadHive is a full-stack programmatic advertising startup that is redefining the future of TV advertising. The company operates in the rapidly growing market of Connected TV (CTV) advertising, serving a diverse clientele that includes broadcast groups, brands, agencies, and ad tech platforms.
The company's business model revolves around providing a comprehensive suite of tools for modern TV advertising. These tools enable clients to plan campaigns, predict performance, build Request for Proposals (RFPs), and adjust dayparting, which is the scheduling of TV ads at different times of the day to reach specific audiences.
MadHive's platform also offers advanced custom reporting, brand lift, and web and mobile attribution. This means it can track the effectiveness of an ad campaign across different platforms and provide detailed reports to clients, helping them make faster and more informed decisions.
The company's unique selling point is its decisioning engine and data mapping capabilities, which cover 100% of Over-The-Top (OTT) markets across 210 domestic Designated Market Areas (DMAs) in the US. This allows clients to target hard-to-find audiences with high precision, thereby improving their ad campaign performance.
MadHive's revenue comes from the fees it charges clients for using its platform and services. The company also offers customizable solutions, allowing clients to bring their own data, order management systems, or deal IDs, which are unique identifiers for digital ad transactions.
In summary, MadHive is a forward-thinking startup that is leveraging technology to revolutionize TV advertising. It offers a comprehensive suite of tools that empower clients to plan, execute, and measure the effectiveness of their ad campaigns with unprecedented precision and speed.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 469
- Open positions
- 4
- Dealroom signal
- 94.2/100
- Industry
- Media, Marketing
- Sub-industry
- Adtech, Content production
- Sector
- Marketing, Rumoured $1B, Hard Tech
- Technology
- Artificial Intelligence
- Client focus
- b2c
- Investment activity
- 2 companies, latest Oct 2025
- Capital deployed
- $0
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Open roles
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Jun 2023 | $300M | $1.2B | Goldman Sachs Asset Management | ↗ |
| EARLY VCOther financing | Jan 2019 | $0 | — | Digital Currency Group | — |
Growth signals
Latest recorded traffic for MadHive is 16K monthly website visits, down 5.9% over the last three months. MadHive's team grew 0% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
PreciseNew York City, United States
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FrequenceMountain View, United StatesFrequence builds advertising management software for media companies that streamlines sales, operations, and reporting
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Tegna
Series A2 investors entered at this stage
ACL Ventures Partner
Digital Currency Group
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MadHive on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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