M
Mad Mobile
Leading mobile-first Unified Commerce platform enabling retail store associates to provide clienteling, assisted selling & mPOS in real-time
About Mad Mobile
Founded in 2010 by Bruce Bennett and Greg Schmitzer, Mad Mobile provides a technology platform focused on modernizing point-of-sale (POS) systems for the retail and restaurant industries. Bruce Bennett, a software industry veteran with a history of growing and selling tech companies, serves as the CEO. Co-founder Greg Schmitzer is a mobile industry veteran who has implemented mobile strategies for numerous major retailers. The company's mission is to simplify hospitality through reliable technology, operating under the belief that all future transactions in retail and restaurants will be mobile.
Mad Mobile operates as a SaaS platform, offering a suite of solutions to offline businesses. The company primarily serves the retail, restaurant, and payments sectors. Initially focused on retail, Mad Mobile expanded into the restaurant sector with the acquisition of CAKE, a POS solution, from Sysco Corporation in 2020. This acquisition brought in a talented engineering team from Sri Lanka, enabling 24/7 operations to support its global customer base. The company's clients include prominent brands like Ralph Lauren, Urban Outfitters, Texas Roadhouse, and Estée Lauder.
The company's product offerings are divided into two main categories: Concierge for Retail and CAKE for Restaurants. Concierge is a mobile platform that equips retail associates with tools for mobile point-of-sale (mPOS), clienteling, assisted selling, and order fulfillment by integrating with a store's existing enterprise systems. CAKE is an all-in-one POS system for restaurants that includes features like tableside ordering, online ordering, self-service kiosks, and QR code payments. For businesses with legacy POS systems, the CAKE MenuPad connects to provide modern mobile capabilities. Mad Mobile processes approximately $3 billion in payments annually and has recently secured $50 million in financing to fuel its expansion.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- Tampa, United States
- Employees
- 339
- Open positions
- 8
- Dealroom signal
- 61.9/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- Marketing, Restaurant Tech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Nov 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jun 2024 | $50M | — | Bridge Bank · Morgan Stanley Expansion Capital | ↗ |
| LATE VC✓Equity / VC | Jan 2023 | $20M | $80M | Eastward Capital Partners | ↗ |
Growth signals
Latest recorded traffic for Mad Mobile is 4K monthly website visits, down 4.8% over the last three months. Mad Mobile's team declined 11% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later3 investors entered at this stage
Eastward Capital Partners
Bridge Bank
Morgan Stanley Expansion Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mad Mobile on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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