MAD Gaze

About MAD Gaze

MAD Gaze, established in 2013 by founder Jordan Cheng, is a company operating in the augmented reality (AR) sector. Cheng's background in computer science and his interest in human-computer interaction, dating back to his university project on a smart-home control system using hand gestures, directly informed the company's direction. Initially, the venture struggled to gain traction, facing challenges with both market acceptance and hardware limitations which led to a pivot towards developing its own AR smart glasses.

The company develops and manufactures AR smart glasses for both consumer and enterprise markets. Its product line includes various models of binocular smart glasses that project a virtual screen in front of the user's eyes, allowing for hands-free operation and interaction with digital content. Key features of these devices include gesture control, voice recognition, and compatibility with a wide range of applications through its proprietary MAD Gaze OS, which is based on Android. The glasses are designed to be lightweight and function as an extension of a smartphone, enabling users to watch videos, play games, and manage notifications.

For the enterprise segment, MAD Gaze's technology is applied to verticals such as industrial manufacturing, healthcare, and logistics. Use cases include providing remote assistance where frontline workers can receive real-time guidance from experts, and facilitating hands-free access to instructions and data. The business model involves the direct sale of its hardware, with devices priced for different segments of the market. The company also generates revenue through its app store, the MAD Store, where developers can publish and monetize AR applications.