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Machinima
An online entertainment network that features clips and teasers from numerous video games
About Machinima
Machinima operates as a digital entertainment network focused on gaming culture. The company produces and distributes video content, including original series, gameplay videos, and live streams, across various platforms such as YouTube, Twitch, and social media. Machinima serves a diverse audience of gamers and gaming enthusiasts, primarily targeting the millennial and Gen Z demographics. The company operates in the digital media and entertainment market, leveraging its extensive network of content creators and partnerships with major gaming companies to generate revenue through advertising, sponsorships, and branded content. Machinima's business model revolves around monetizing its video content through ad revenue, brand partnerships, and premium subscriptions. The company also collaborates with game developers and publishers to create promotional content and exclusive game-related videos. By focusing on high-quality, engaging content, Machinima aims to maintain its position as a leading voice in the gaming community.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2004
- Headquarters
- Burbank, United States
- Employees
- 285
- Open positions
- None listed
- Dealroom signal
- 64.2/100
- Industry
- Gaming, Media
- Sub-industry
- Content production
- Sector
- Consumer Services, Video Games, Entertainment, Game Development, Video, Network, Content
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Nov 2016 | — | — | Warner Bros Discovery | — |
| SERIES EOther financing | Feb 2015 | $24M | $96M | Coffin Capital & Ventures · Redpoint · MK Capital · Allen DeBevoise | — |
Growth signals
Latest recorded traffic for Machinima is 530 monthly website visits, up 103.8% over the last three months. Machinima's team declined 17.6% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
MK Capital
Redpoint
Series B and later4 investors entered at this stage
Alphabet | Google
Warner Bros Discovery
Coffin Capital & Ventures
Allen DeBevoise
Other known investors1 additional known investor
Triangle Peak Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Machinima on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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