Macat

About Macat

Macat is a London-based educational technology firm established in 2009, specializing in the assessment and development of critical thinking skills for the academic and corporate sectors. The company has positioned itself as a key player in the skills development market, backed by over a decade of research and significant investment.

The firm's core offering is a learning, assessment, and development ecosystem built around its proprietary PACIER model. This framework, developed with institutions like the University of Cambridge and the OECD, deconstructs critical thinking into six measurable skills: Problem-solving, Analysis, Creative thinking, Interpretation, Evaluation, and Reasoning. The model was validated in 2016 through an extensive study involving over 10,000 individuals. Macat's business operates on a "test, teach, and track" model, providing tools to measure existing skill levels, identify gaps, and foster improvement. Its product suite includes the PACIER Assessment, the PACIER Library, and PACIER Masterclasses, which are offered to clients through partnerships with resellers, publishers, and distributors.

The company serves both educational institutions and corporate clients, aiming to embed critical thinking skills into curricula and professional development programs. For business schools, Macat offers a program to integrate its methodology into MBA curricula, including student assessments, workshops, and detailed group performance reports. The business model appears to be based on partnerships and providing these specialized educational tools and services. Since its founding, Macat has secured significant funding, including a notable $30 million round in 2015, to scale its digital platform and expand content reach globally.