Macademia

About Macademia

Macademia is a global EdTech company that specializes in providing educational content and interactive learning experiences for children. The company operates in the digital education market, targeting families and kids with a portfolio of products designed to make learning engaging and fun.

Macademia's business model revolves around a subscription-based service, offering access to a wide range of educational programming, games, and videos. Their content is available on multiple platforms, including mobile apps and TV channels, making it accessible to a broad audience. The company generates revenue through these subscriptions, as well as through partnerships with telcos and TV operators who bundle Macademia's services with their own offerings.

In 2019, London-based Azoomee acquired Berlin-based Da Vinci Media, and the two brands were combined under the Macademia umbrella. This strategic move expanded Macademia's content library and market reach, positioning it as a significant player in the global EdTech industry. The company's brands include Azoomee, an app with learning games for kids, and Da Vinci Kids, which offers educational videos and shows.

Recently, Macademia was acquired by CosmoBlue Media, a company founded by the former owners of SPI International. This acquisition is expected to further enhance Macademia's content offerings and distribution capabilities, leveraging CosmoBlue's expertise in the media and entertainment sector.