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M1 Finance
An all-in-one money management platform that helps self-directed investors achieve long-term financial wellness
About M1 Finance
M1 Finance is a technology-first financial services company that offers a range of investment and lending products to its clients. The company operates in the financial technology market, serving a broad spectrum of clients, from individual investors to more sophisticated market participants.
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M1 Finance's primary offering is its investment platform, which allows users to invest in a variety of financial instruments. The company offers incentives to invest, such as cash bonuses ranging from $250 to $10,000. To ensure the security of its clients' investments, M1 uses the latest information security technologies.
In addition to its investment platform, M1 Finance also offers margin loans. These loans allow clients to borrow against 40% of their portfolio's value at competitive rates, providing an additional way for clients to leverage their investments.
M1 Finance also offers a credit card, the Owner’s Rewards Card, which provides up to 10% cash back on purchases. The cash back can be automatically reinvested into the client's portfolio, providing another way for clients to grow their investments.
The company's business model is based on earning revenue from interest on margin loans, subscription fees for its M1 Plus service, and interchange fees from its credit card.
As of August 2023, M1 Finance has earned the trust of hundreds of thousands of clients, managing $7 billion in assets.
At a glance
- Founded
- 2015
- Headquarters
- Chicago, United States
- Sector
- Fintech
- Power Law
- Unicorn$1–10B valuation tier
Latest news
Press, funding announcements and product moves mentioning M1 Finance.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Chicago Ventures
Left Lane Capital
Jump Capital
Clocktower Technology Ventures
Series B and later3 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about M1 Finance on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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