M Village

M Village, a proptech and co-living startup, was established in Vietnam in 2021 to address a gap in the urban housing market. The company was founded by Nguyen Hai Ninh, a prominent figure in Vietnam's startup scene who previously co-founded and served as CEO of The Coffee House, one of the country's largest coffee chains. Drawing from his experience in building consumer brands and observing the lifestyle shifts of young professionals, Ninh identified a need for living spaces that blend the comfort of home with the convenience of a hotel and a sense of community.

The company operates in Vietnam's major urban centers like Ho Chi Minh City and Hanoi, targeting millennials, Gen Z, young professionals, and digital nomads. M Village's business model involves providing a technology-integrated, community-centric living experience through both short-term and long-term rentals. Revenue is generated through these rentals and associated services. The company's strategy includes cooperating with property owners to renovate and manage buildings, thereby expanding its footprint without heavy real estate ownership. This approach allows for consistent quality and service across its locations, differentiating it from platforms like Airbnb or hotel chains such as Oyo.

M Village offers fully furnished apartments with a focus on minimalist, modern design and communal spaces, which constitute 20-30% of each property. These shared areas include gardens, kitchens, libraries, and co-working spaces, designed to foster interaction and a sense of community among residents. The company has two main product lines: "M Village Signature" for luxury short-term stays in prime locations and standard "M Village" properties that offer a mix of short and long-term rentals. Technology is a key component of the M Village experience, with the company utilizing platforms like the CiHMS (Cloud-based Integrated Hospitality Management Solution) to streamline operations and enhance guest services. The service package often includes amenities such as cleaning, laundry, and 24/7 support, aiming to provide a hassle-free living solution.

Keywords: co-living, proptech, serviced apartments, Vietnam, hospitality, millennial housing, community living, urban accommodation, real estate, digital nomads