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M:Metrics

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On-device metering tools to track content consumption in mobile devices

Seattle, United StatesFounded 2004Consumer Services
Valuation $25–50M Last recorded · 2005
Total funding $10–50M Disclosed equity funding
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About M:Metrics

Comscore, Inc. operates as a trusted partner for planning, transacting, and evaluating media across various platforms. The company leverages transformative data science and extensive audience insights to provide reliable measurement of digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore serves a diverse range of clients, including media companies, advertisers, and agencies, who require accurate and comprehensive data to make informed decisions about their media strategies. The company operates in the media measurement and analytics market, offering a third-party source for cross-platform audience measurement. Comscore's business model revolves around providing subscription-based access to its data and analytics tools, as well as offering custom research and consulting services. The company generates revenue through these subscriptions and services, helping clients optimize their media planning and advertising efforts.

Source: Dealroom company data

At a glance

Founded
2004
Headquarters
Seattle, United States
Sector
Consumer Services

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • WPP
  • Prism Venture Management
  • i-Hatch Ventures
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Seattle HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about M:Metrics on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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