COMPANY PROFILE

M-Factor

M-Factor develops web-based profit and revenue optimization software for the consumer goods, retail and restaurant sectors

San Mateo, United StatesFounded 2003Fintech

Valuation $50–100M Last recorded · 2009

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About M-Factor

M-Factor, founded in 2003, operated as a provider of web-based, predictive analytics software before its acquisition by DemandTec on March 14, 2011. The company developed a software-as-a-service (SaaS) suite designed to help businesses analyze, forecast, and optimize their marketing investments and trade expenditures.

The firm's core market consisted of the consumer goods, retail, and quick-serve restaurant sectors, primarily in the United States. M-Factor's solutions offered capabilities such as marketing investment management, trade spending effectiveness analysis, and portfolio pricing optimization. The business model centered on providing its cloud-based investment analytics software to help companies manage their marketing and trade investment strategies for consumer products.

Prior to its acquisition, M-Factor had raised a total of $20.1 million in funding. Notable investors included Bay Partners, Norwest Venture Partners, Pelion Venture Partners, Pinnacle Ventures, and BYU Cougar Capital. Before being acquired and subsequently designated as a deadpooled company, M-Factor was a privately held entity based in San Mateo, California.

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At a glance

Status: Acquired
Founded: 2003
Headquarters: San Mateo, United States
Employees: 3
Open positions: None listed
Dealroom signal: 20.3/100
Industry: Fintech
Sub-industry: Payments, Financial Management Solutions
Sector: Fintech
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Mar 2011	$0	—	DemandTec	—
SERIES D✓Equity / VC	Oct 2009	$10M	$40M	BYU Cougar Capital	—

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Growth signals

M-Factor website traffic

Latest recorded traffic for M-Factor is 0 monthly website visits, down 100% over the last three months. M-Factor's team declined 57.1% over the past year.

Latest monthly visits0 3-month web change-100% 1-year team growth-57.1%

Monthly website visitsFeb 2016–Oct 2020

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