Lychee Egypt

About Lychee Egypt

Lychee Egypt is a food and beverage brand founded in Cairo in 2012 by Mohamed Assy and Mohamed Yassin. The company was established to address a gap in the market for accessible, healthy food options, a concept inspired by co-founder Mohamed Assy's time in the United States. The business began with a single blender and a focus on offering fresh fruit and juices, eventually expanding its product line and reach.

The company operates on a vertically integrated business model. It runs a 5,000-square-meter, ISO 22000-certified factory that includes a Greek yogurt production line with an output of three tons per hour, a fully automated fresh juice production line, a central kitchen, and a bakery. This facility supplies a diverse portfolio of products, including salads, wraps, warm bowls, natural juices, homemade granola, protein bars, and Greek yogurt. This control over the production process allows the company to maintain consistent quality from farm to fork.

Lychee Egypt utilizes a multi-channel sales strategy to distribute its products. This includes a direct-to-consumer (D2C) approach through its 30+ physical branches in premium locations and an online delivery platform. The company also engages in business-to-business (B2B) sales, supplying its products to the hotel, restaurant, and catering (HORECA) sector, as well as to modern trade outlets. The target demographic is broad, encompassing health-conscious individuals, athletes, young adults, and families. In December 2023, the company secured a Series A funding round from Beltone Venture Capital to fuel its expansion.