Luzia

The assistant is a multifunctional chatbot that can answer questions, transcribe audio messages, translate languages, generate images from text descriptions, and assist with daily tasks like writing emails or planning menus. Luzia's service is built by integrating several advanced AI models and prioritizes user privacy by processing messages anonymously without storing them for training purposes. The platform allows users to interact with different "personalities," such as a Marketing Expert or an English Teacher, to receive tailored advice.

Luzia operates on a freemium business model. Core features are available for free to attract a large user base, while a premium subscription, "Luzia+", offers advanced features like higher usage limits, an ad-free experience, and access to more powerful AI models. The company also explores B2B monetization through API licensing and sponsored utilities. This strategy has fueled rapid growth, with the company reporting over 65 million users across more than 40 countries by May 2025. The primary markets are in Latin America, including Brazil, Colombia, Mexico, and Argentina.

The company has secured significant funding to support its expansion. Within its first two years, Luzia raised nearly $49 million over four rounds. Key funding includes a Series A round of $10 million in October 2023, led by Khosla Ventures, and a subsequent $13.5 million round in May 2025, led by Prosus Ventures. Other notable investors include Monashees, Endeavor Catalyst, and business angels like professional basketball player Pau Gasol. This capital is being used to enhance the product, expand the team, and strengthen its presence in Latin America, with plans to open a headquarters in Brazil.