Luxihe Food

About Luxihe Food

Luxihe Food is a food company specializing in 'neo-Chinese' pastries, operating under the brand name 'Lúxī Hé' (泸溪河). The brand was originally founded in 2013 by Huang Jin. Luxihe Food (Nanjing) Co., Ltd. was formally established in 2018, with its headquarters in Nanjing, Jiangsu Province, China. The company's business model is centered on directly-operated retail stores, which have expanded rapidly across major first and second-tier cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. By 2020, the number of its physical stores had already surpassed 140.

The company's core offering is a wide range of freshly baked goods that blend traditional Chinese pastry techniques with contemporary tastes. Its product line includes various pastries, breads, grain-based snacks, and its signature flaky peach crisps (Táo sū). The stores often feature a transparent, open-kitchen concept, allowing customers to see the baking process, which reinforces a brand image of freshness and artisanal quality. The business primarily serves walk-in customers in high-traffic urban locations. Revenue is generated through the direct sale of these baked goods in its retail outlets. The company has also established partnerships with retailers like ALDI CHINA and China Resources Vanguard for distribution.